{"id":36,"date":"2021-10-19T12:21:46","date_gmt":"2021-10-19T10:21:46","guid":{"rendered":"https:\/\/www.nkdgroup.com\/markt\/"},"modified":"2026-04-27T12:34:11","modified_gmt":"2026-04-27T10:34:11","slug":"market-position-target-groups","status":"publish","type":"page","link":"https:\/\/www.nkdgroup.com\/en\/market-position-target-groups\/","title":{"rendered":"Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36\" class=\"elementor elementor-36\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b5499 elementor-section-full_width scroll-down-button elementor-section-height-default elementor-section-height-default\" data-id=\"b1b5499\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26e1d59\" data-id=\"26e1d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8348f62 elementor-widget elementor-widget-image\" data-id=\"8348f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-1920x1280.jpg\" class=\"attachment-full-hd size-full-hd wp-image-30142\" alt=\"\" srcset=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-1920x1280.jpg 1920w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-300x200.jpg 300w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-1024x683.jpg 1024w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-768x512.jpg 768w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-1536x1024.jpg 1536w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/NKD_Bayreuth_DOB-Totale_0776_2023_300ppi_RGB-2048x1365.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-173ed95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"173ed95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d077f\" data-id=\"41d077f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc58b5 elementor-widget elementor-widget-heading\" data-id=\"fdc58b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Market position &amp; target groups<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c74381 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c74381\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2305e6\" data-id=\"c2305e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af80fc2 elementor-widget elementor-widget-text-editor\" data-id=\"af80fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By positioning itself as a local retailer for the whole family, NKD is deliberately opening up new prospects for growth. The stores\u2019 selected locations and the appeal of their full product ranges are what make NKD stand out from the competition, helping it to grow profitably in the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa0b16 elementor-widget elementor-widget-text-editor\" data-id=\"daa0b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-6 wpb_column column_container col no-padding animate color-dark\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>NKD will continue to expand its network of stores in Germany and Central Europe, and its product range in the future as well. NKD is also tapping into the sales potential of successfully developing its eCommerce distribution channel.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8457f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc8457f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4dce17\" data-id=\"d4dce17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6777f7 elementor-widget elementor-widget-text-editor\" data-id=\"b6777f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By positioning itself as a local retailer for the whole family, NKD is deliberately opening up new prospects for growth. The stores\u2019 selected locations and the appeal of their full product ranges are what make NKD stand out from the competition, helping it to grow profitably in the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424ab64 elementor-widget elementor-widget-text-editor\" data-id=\"424ab64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-6 wpb_column column_container col no-padding animate color-dark\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>NKD will continue to expand its network of stores in Germany and Central Europe, and its product range in the future as well. NKD is also tapping into the sales potential of successfully developing its eCommerce distribution channel.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-186fbdd\" data-id=\"186fbdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9247659 elementor-widget elementor-widget-video\" data-id=\"9247659\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/tDhe4zWSo44&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.nkdgroup.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/10\\\/YouTube_Ladescreen_EN.jpg&quot;,&quot;id&quot;:&quot;29834&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/YouTube_Ladescreen_EN.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4f9954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4f9954\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a014b30\" data-id=\"a014b30\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83932e8 elementor-widget elementor-widget-heading\" data-id=\"83932e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e25f970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e25f970\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8934783\" data-id=\"8934783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6303527 elementor-widget elementor-widget-text-editor\" data-id=\"6303527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"box clearfix style-1 wpb_content_element align-center \">NKD\u2019s customers are predominantly women aged between 30 and 64. The majority of them work and have families. They do not have a lot of time due to the range of different tasks that they perform, so they look for opportunities to shop nearby in an appropriate atmosphere. As the ones responsible for the household and the family, they are extremely price- and quality-conscious. Because of its store assistants\u2019 great advisory skills, NKD enjoys the trust of a large customer base. This is reflected in a purchasing rate per shop visit that is above average compared with the market.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa51cf elementor-widget elementor-widget-gallery\" data-id=\"bfa51cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00186-scaled-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bfa51cf\" data-elementor-lightbox-title=\"DSC00186-scaled.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNTIsInVybCI6Imh0dHBzOlwvXC93d3cubmtkZ3JvdXAuY29tXC9lblwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjVcLzAzXC9EU0MwMDE4Ni1zY2FsZWQtMS5qcGciLCJzbGlkZXNob3ciOiJiZmE1MWNmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00186-scaled-1-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00150-scaled-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bfa51cf\" data-elementor-lightbox-title=\"DSC00150-scaled.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNTMsInVybCI6Imh0dHBzOlwvXC93d3cubmtkZ3JvdXAuY29tXC9lblwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjVcLzAzXC9EU0MwMDE1MC1zY2FsZWQtMS5qcGciLCJzbGlkZXNob3ciOiJiZmE1MWNmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00150-scaled-1-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00106.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bfa51cf\" data-elementor-lightbox-title=\"DSC00106.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAzNTQsInVybCI6Imh0dHBzOlwvXC93d3cubmtkZ3JvdXAuY29tXC9lblwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjVcLzAzXC9EU0MwMDEwNi5qcGciLCJzbGlkZXNob3ciOiJiZmE1MWNmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/DSC00106-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42027cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42027cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22e1ba2\" data-id=\"22e1ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f90d03 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7f90d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"757\" height=\"510\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD-Grafik_Famile_typische_Kundin.png\" class=\"attachment-large size-large wp-image-328\" alt=\"\" srcset=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD-Grafik_Famile_typische_Kundin.png 757w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD-Grafik_Famile_typische_Kundin-300x202.png 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-228f9cf\" data-id=\"228f9cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ce4eaa elementor-widget elementor-widget-heading\" data-id=\"9ce4eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AN OVERVIEW OF NKD CUSTOMERS:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d144b07 elementor-widget elementor-widget-text-editor\" data-id=\"d144b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>predominantly female<\/li><li>30 to 64 years<\/li><li>responsible for the household and family<\/li><li>locally connected<\/li><li>quality- and price-conscious<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e76bec elementor-widget elementor-widget-text-editor\" data-id=\"3e76bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By continuously expanding its product range, NKD is comprehensively addressing the needs of its core target group. Special clothing segments for teenagers and sports enthusiasts, and new themes and sizes are providing an increasingly broad product range from a single source, inviting young and old alike to come and shop. This will strengthen the company\u2019s position as a full-range provider and local retailer for the whole family in the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5898d84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5898d84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7959714\" data-id=\"7959714\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c84fe elementor-widget elementor-widget-heading\" data-id=\"d5c84fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">This is what makes us NKD<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d79f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d79f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc4c6d\" data-id=\"abc4c6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e4baa elementor-widget elementor-widget-text-editor\" data-id=\"55e4baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NKD wins its customers over by providing excellent shopping advice, a warm atmosphere, a diverse range of products and great offers at low prices. This is how the clothing discounter has been able to strengthen its position as a full-range provider and local retailer for the whole family.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c1355e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c1355e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3e77e8c\" data-id=\"3e77e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb0097a elementor-widget elementor-widget-image\" data-id=\"cb0097a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Globus_Fashion_Retailer-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-332\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791bc78 elementor-widget elementor-widget-text-editor\" data-id=\"791bc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NKD is the best value textile discounter in Central Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-cf6814a\" data-id=\"cf6814a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6078741 elementor-widget elementor-widget-image\" data-id=\"6078741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Ohr_Beratung.png\" class=\"attachment-thumbnail size-thumbnail wp-image-333\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9b30e elementor-widget elementor-widget-text-editor\" data-id=\"dc9b30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNKD is by your side with advice \u2013 and not just when it comes to fashion.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-24bf7fc\" data-id=\"24bf7fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c662c9f elementor-widget elementor-widget-image\" data-id=\"c662c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Telefon_Kundenservice.png\" class=\"attachment-thumbnail size-thumbnail wp-image-334\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184841f elementor-widget elementor-widget-text-editor\" data-id=\"184841f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNKD is always there for its customers, be it in-house, online or on the phone.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6e66373\" data-id=\"6e66373\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3088f elementor-widget elementor-widget-image\" data-id=\"fc3088f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Qualitaetssiegel.png\" class=\"attachment-thumbnail size-thumbnail wp-image-335\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2ae2d elementor-widget elementor-widget-text-editor\" data-id=\"fc2ae2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNKD inspires confidence with quality and promises fashionable security.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f2f92a4\" data-id=\"f2f92a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a129de elementor-widget elementor-widget-image\" data-id=\"2a129de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Hand_Muenzen_kleine_Preise.png\" class=\"attachment-thumbnail size-thumbnail wp-image-336\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee6c4c elementor-widget elementor-widget-text-editor\" data-id=\"bee6c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNKD beautifies the home with great ideas at low prices.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b744236\" data-id=\"b744236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6490fad elementor-widget elementor-widget-image\" data-id=\"6490fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/NKD_Icon_Daumen_hoch_Mitarbeiterfreundlichkeit.png\" class=\"attachment-thumbnail size-thumbnail wp-image-337\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f4443 elementor-widget elementor-widget-text-editor\" data-id=\"c9f4443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomers rate the friendliness of NKD\u2019s sales assistants with an A+.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e3798 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e3798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ea594f\" data-id=\"7ea594f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e90364 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"0e90364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nkd.com\/de_de\/auszeichnungen\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"450\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_1420x450px_DE_RZ.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-31116\" alt=\"\" srcset=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_1420x450px_DE_RZ.jpg 1420w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_1420x450px_DE_RZ-300x95.jpg 300w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_1420x450px_DE_RZ-1024x325.jpg 1024w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_1420x450px_DE_RZ-768x243.jpg 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89a5916 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89a5916\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd089f4\" data-id=\"fd089f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8b5fe elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"7c8b5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nkd.com\/de_de\/auszeichnungen\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"450\" src=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_700x450px_DE_RZ.jpg\" class=\"elementor-animation-shrink attachment-full-hd size-full-hd wp-image-31117\" alt=\"Eine l\u00e4chelnde Frau h\u00e4lt ein Schild mit einer Auszeichnung f\u00fcr PREISSIEGER: NKD in die Kamera. Daneben steht ein Zitat &quot;Die tollsten Preise bekommen wir von Ihnen.&quot;\" srcset=\"https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_700x450px_DE_RZ.jpg 700w, https:\/\/www.nkdgroup.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/NKD_Auszeichnungskampagne_OnlineShop_700x450px_DE_RZ-300x193.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market position &amp; target groups By positioning itself as a local retailer for the whole family, NKD is deliberately opening up new prospects for growth. The stores\u2019 selected locations and the appeal of their full product ranges are what make NKD stand out from the competition, helping it to grow profitably in the long term. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-36","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":7,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":31125,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/pages\/36\/revisions\/31125"}],"wp:attachment":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/categories?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}