{"id":4924,"date":"2018-08-29T10:21:25","date_gmt":"2018-08-29T08:21:25","guid":{"rendered":"https:\/\/www.nkdgroup.com\/?p=4924"},"modified":"2022-01-17T20:59:47","modified_gmt":"2022-01-17T19:59:47","slug":"jacken-zum-verlieben-bei-nkd","status":"publish","type":"post","link":"https:\/\/www.nkdgroup.com\/en\/blog\/2018\/08\/29\/jacken-zum-verlieben-bei-nkd\/","title":{"rendered":"Jackets to Fall in Love with at NKD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4924\" class=\"elementor elementor-4924\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-252c1029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252c1029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23e2f8bf\" data-id=\"23e2f8bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209962d2 elementor-widget elementor-widget-text-editor\" data-id=\"209962d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Broad multi-channel campaign with radio, print, online and PR measures<\/li><li>TV commercial for the season opener autumn 29.8.<\/li><li>Highlight quilted jackets at a special price of 15.99 Euros instead of previous 29.99 Euros<\/li><\/ul><p><strong>Bindlach, August 8, 2018. The German textile company NKD starts the autumn season with a large-scale 360\u00b0 campaign. For the campaign NKD emits another TV commercial. The focus is on the highlight quilted jacket, which impresses with eight colours for every occasion and a sensational price. <\/strong><\/p><p>Dream jackets at top prices: Under the motto \u201cJackets to fall in love with\u201d the textile specialist from Upper Franconia opens the fall season and appeals to modern women with a high price awareness. In the foreground of the wide-ranging campaign is the highlight quilted jacket at a special price of \u20ac 15.99 instead of previous \u20ac 29.99. As of August 30, the models will be available in all NKD stores and online at NKD.com. The trendy quilted design convinces with a glossy look and a light, comfortable fit. The colour palette ranges from brick red over pastel pink to petrol green. In addition, suitable complementary products such as trousers, sweaters and accessories are offered. Nationwide, TV spots on selected channels support the campaign.<\/p><p>\u201cFollowing the successful launch in the spring of 2018, we are once again relying on TV as a long-range channel. The NKD brand is future-oriented and strategically placed in the cross-media campaign to increase its brand awareness. The very attractive and attractively priced product quilted jacket is the kick-off for further topic-specific offers in the following weeks\u201d, says Dr. Ulrich Hanfeld, CEO of the NKD Group of companies.<\/p><h4><strong>High attention thanks to a broad package of measures<\/strong><\/h4><p>In addition to the TV commercial, numerous measures accompany the campaign: cross-media cooperation in women\u2019s-, daily- and people\u2019s media, weekly advertisements and sweepstakes provide a wide range of attention. The sale of the quilted jackets is flanked with radio spots. At the POS, customer attention in the stores is directed to the extraordinary campaign through specially staged sales areas. Online newsletters in the \u201cShop the Look\u201d design, videos and animated banners point to the jackets. Numerous PR measures complete the campaign.<\/p><p><strong>TV-Commercial \u201cJackets to Fall in Love with at NKD\u201d<\/strong><\/p><div class=\"responsive-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/MWkq_jkD2QY\" width=\"100%\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Broad multi-channel campaign with radio, print, online and PR measures TV commercial for the season opener autumn 29.8. Highlight quilted jackets at a special price of 15.99 Euros instead of previous 29.99 Euros Bindlach, August 8, 2018. The German textile company NKD starts the autumn season with a large-scale 360\u00b0 campaign. For the campaign NKD [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":20187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/posts\/4924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/comments?post=4924"}],"version-history":[{"count":4,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/posts\/4924\/revisions"}],"predecessor-version":[{"id":24973,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/posts\/4924\/revisions\/24973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/media\/20187"}],"wp:attachment":[{"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/media?parent=4924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/categories?post=4924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nkdgroup.com\/en\/wp-json\/wp\/v2\/tags?post=4924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}