- Focus Money and Deutschland Test awarded NKD with the seal “Deutschlands Beste” in the category “Fashion- and Retailers”
- NKD takes an excellent 3rd place in Germany’s biggest brand test
Bindlach, 13th December 2018. The textile discounter NKD receives another award: In the study “Deutschlands Beste” by Focus Money and Deutschland Test, the company from Upper Franconia occupies an impressive 3rd place.
With 84.4 out of a possible 100 points, NKD took 3rd place in the “Fashion and Textile Retailers” category, ahead of other textile discounters such as Ernsting’s Family, KiK and Takko. Thus the German company counts to one of the best and most popular brands from a customer perspective. The seal “Deutschlands Beste” is an ideal addendum to the existing awards “Preis-Sieger”, “Kundenliebling” and “Bester Online Shop”. CEO Dr. Ulrich Hanfeld is particularly pleased about the award: “The seal positions NKD as one of the leading brands in the textile industry. We continue to focus on the quality requirements and price expectations of our customers.” The study “Deutschlands Beste” is the largest brand test in Germany. Around 20,000 brands from 258 product segments were examined – based on 33.4 million statements from online media and social media. The rating refers to price-performance, service, and quality, willingness to buy or recommend sympathy or trust in the brand.
