By positioning itself as a local retailer for the whole family, NKD is deliberately opening up new prospects for growth. The stores’ selected locations and the appeal of their full product ranges are what make NKD stand out from the competition, helping it to grow profitably in the long term. For example, sales per unit area have increased by 18 per cent since 2014 and, in 2018, NKD achieved annual sales of EUR 698 million.
NKD will continue to expand its network of stores in Germany and Central Europe, and its product range in the future as well. NKD is also tapping into the sales potential of successfully developing its eCommerce distribution channel.