NKD is the local value retailer among the clothing discounters and provides its customers with a wide product range of current seasonal fashion for the whole family, as well as home textiles and home accessories. This clothing discounter with around 8,000 employees is one of the leading clothing retailers in Central Europe.
NKD uses high-quality goods at attractive prices to predominantly target female customers aged between 30 and 64 who do the shopping for their families. With a number of brands, quickly alternating seasonal collections and brand star campaigns based on current trends, NKD stores provide their customers with a wide range of offers. For example, NKD has expanded its product range with categories such as teenage and sport fashion, as well as household hardware and home textiles. With its concept of attractive, flexible, medium-sized stores – retail premises are usually between 300 and 400 m2 – NKD has a visible presence as a local retailer in small and medium sized cities and shopping malls that are characterised by their favourable competitive locations and are heavily frequented by NKD customers.
The clothing discounter has been able to increase its sales in the last three years by an average of 7.5 per cent (CAGR 2013 to 2016) per year, which means that it has been growing faster than the market. In 2016, NKD generated sales of more than EUR 680 million.