The leading value discounter in Europe
NKD is the leading value retailer among the clothing discounters and provides its customers with a wide product range of current seasonal fashion for the whole family, as well as home textiles and home accessories. This clothing discounter with around 9,000 employees is one of the leading clothing retailers in Central Europe.
NKD uses high-quality goods at attractive prices to predominantly target female customers aged between 30 and 64 who do the shopping for their families. With a number of brands, quickly alternating seasonal collections and brand star campaigns based on current trends, NKD stores provide their customers with a wide range of offers. For example, NKD has expanded its product range with categories such as teenage and sport fashion, as well as household hardware and home textiles. With its concept of attractive, flexible, medium-sized stores – retail premises are usually between 300 and 400 m² – NKD has a visible presence as a local retailer in small and medium sized cities and shopping malls that are characterised by their favourable competitive locations and are heavily frequented by NKD customers.
Shopping around the clock
Click & Collect
City center location
Close to customers
Service orientation as the largest parcel shop partner in Germany
Toys & Housewares
Electronics & Gift items
Ecological orientation in NKD own brands
Certification according to OEKO TEX Standard 100
NKD will continue its trajectory of sustainable, profitable growth in Germany and select European markets due to its positioning as a local value retailer with a full product range. It has a strong partner in the form of the financial investment company TDR Capital, which specialises in retail, consumer goods and the leisure industry.
The NKD Group has a total of around 2,000 stores, preferably in small and medium sized cities in Germany, but also in Austria, Italy, Slovenia, Czech Republic, Croatia and Poland.
Since 2007, NKD customers from Germany, Austria and Italy have also been able to SHOP ONLINE around the clock – and pick up their orders at a nearby store using Click & Collect or have them delivered straight to their homes.